Day Murray Music
How the House Executed
Project
Day Murray Music
Client
The Day Family
Industry
Music
Realized
2025
Completed By
Brief
Structural Modernization
• Reorganized site navigation and reduced user fatigue
• Integrated event calendar to increase repeat traffic and habit formation
• Prepared AI-powered lead capture framework
Revenue System Alignment
• Built segmented email & SMS campaigns
• Reactivated lapsed teacher & choir relationships
• Began development of Teacher Finder monetization portal
Operational Governance
• Overhauled studio & recital pricing model
• Rebuilt billing systems via Invoice Ninja
• Created live documentation for teacher agreements and space access
Execution & Team Development
• Coordinated 30+ instructor recitals using Skedda
• Standardized onboarding logic for new hires
• Trained sales staff using applied reasoning, not scripts
Inventory & Flow Management
• Managed multi-publisher inventory intake
• Corrected SKU inconsistencies
• Streamlined pickup and order prep systems
Where Others Code, We Conjure
Defined by our works
Measurabale Shifts:
• Lead flow transitioned from reactive to structured
• Rental pricing aligned with industry standards
• Community engagement increased via events &segmentation
• Email/SMS campaigns moved from broadcast to targeted
• Internal onboarding improved and standardized
• Digital presence modernized without eroding legacy trust
Growth creates complexity. Structure keeps it sustainable.
