Day Murray Music
How the House Helped
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Project
Day Murray Music
Brief
Not all work is visible. Here’s what shaped the foundation.
Website Improvements (Local DMM Site)
- Reorganized navigation and restructured page layouts to reduce user fatigue
- Added calendar content to build community habit and local traffic
- Secured approval and prepped AI implementation for lead capture across site
Marketing & Segments
- Built and deployed email & SMS campaigns using customer segmentation
- Targeted lapsed buyers to revive teacher and choir relationships
- Initiated the development of a paid Teacher Finder portal on the local site
Events & Recitals
- Coordinated and scheduled all recitals using Skedda (30+ instructors)
- Hosted after-hours concerts and private events in the Recital Hall
- Represented DMM at community expos with branded booths and material kits
Studio Systems & Rentals
- Overhauled outdated pricing model for studio and recital hall rentals
- Created live documentation for teacher agreements and space access
- Rebuilt billing systems and templates via Invoice Ninja for total clarity
Sales & Training
- Delivered customer-facing sales rooted in musical empathy and subject knowledge
- Converted hesitant rental clients into full string instrument buyers
- Trained new team members using creative logic scenarios, not just rote scripts
Logistics & Inventory
- Received, processed, and categorized multi-publisher inventory
- Handled SKU creation and corrections to keep catalog accurate
- Separated and prepped customer orders for efficient pickup
Where Others Code, We Conjure
Defined by our works
The Shift:
- Lead pipeline is being structured for automation instead of reaction
- Rental pricing now matches industry — without sacrificing trust
- Website feels modern, navigable, and human — not corporate or cluttered
- Internal staff better trained, faster to onboard, and creatively empowered
- Recital hall and calendar are now living assets — not dead weight
- Community presence has increased through events and school segmentation
- Email/SMS campaigns no longer shoot in the dark — they’re aimed
- DMM’s brand is stable, visible, and quietly growing again
Within these curated works, you'll witness the fusion of passion and precision. Each project is a testament to craftsmanship—designed to resonate deeply, while maintaining an elegant minimalism. Explore the pre-built sections and aesthetic details that carry your vision forward.
