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Day Murray Music
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Template's overview
Metrics
157
Systems Improved
4
Sectors Engaged
2010
EST.
Sheet Music Authority - Recovery
Six-week domain loss during peak revenue season. $15–20K/month revenue exposure. Full technical and strategic restoration led internally.
Realm
Retail
Leadership Alignment
Sheet Music Authority - Checkout
On the surface, SheetMusicAuthority.com appeared functional. Orders processed. Customers clicked. But inside the checkout flow, revenue was quietly leaking. A required login barrier — poorly framed and misaligned with buyer intent — was scattering sales before completion.
Systems & Execution Control
A legacy business serving generations of musicians faced increasing operational complexity across teachers, rentals, events, and digital systems. My role was not to disrupt tradition — but to install structure beneath it.
Music
Klint Day
“I thought we’d lost the site! we’ve had a steady flow of orders through that site for a decade. I thought we’d surely vanish, But he made sure we didn’t.”
Explore
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Rosanne Day
“I didn’t even realize customers were getting stuck! Once he showed us, it made perfect sense. We’ve already seen better flow.”
Jared Day
“I really appreciate you putting all of this together - you’ve been very helpful.”
