HOL Case Study
How the House Helped
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Project
House Of Ledger - Case Study
Brief
The House was not built. It was architected.
Architecture & Navigation
- Rewrote the foundational sitemap to reflect layered digital pathways
- Embedded mythic phrasing in every section to reflect brand ethos
- Seamlessly connected .co and .org duality to separate casework and client experience
Copy & Lore Design
- Transcribed the Ledger persona into a working narrative system
- Integrated micro-stories, symbolic phrasing, and layered messaging into page flows
- Developed a multi-voice, layered tone system used across all nav, headers, and CTAs
AI Infrastructure & Persona Systems
- Created four AI archetypes, each with tailored tone, visuals, and philosophical role
- Designed user triggers and progression logic for gated AI-based interaction
- Scoped integration plans for custom GPT endpoints and voice/video overlays
Service Offerings & Structure
- Developed a multi-tiered offerings page split into Sovereign and Legacy Services
- Created symbolic titles and short-form mythic copy for each case study
- Embedded real business results into poetic phrasing without diluting impact
CMS & Site Logic
- Engineered content collections to future-proof expansion
- Built CMS categories that reflect tone, not just content type (e.g., “Proofs,” “Scriptorium”)
- Constructed backend page logic that supports UX across both mystery and clarity
Visual & UX Direction
- Multiple templates were dissected, stripped to their bones, and restructured into a single design system — one that aligned with the Ledger standard.
- Crafted for aesthetic integrity, regardless of light or shadow
- Created symbolic menu animations and full-footer nav experience to reinforce lore
Where Others Code, We Conjure
Defined by our works
What you see here is not just a portfolio — it’s a cathedral of clarity. Every phrase, every shadow, every scroll was chosen with precision to reflect the philosophy of The House: Build what resonates. Discard the rest.
