SMA - Checkout

Not all friction is loud. This is where it hides.

The Symptom – Barrier at Checkout

Customers attempting to check out are met with a login wall — with no guest checkout option and unclear next steps. If they don’t already have an account, they can’t complete a purchase. Frustration sets in. Conversions evaporate.

The Suspected Mechanism – POS + Gateway Disconnect

Online accounts created through SMA sync into a native POS system (CounterPoint), but with restrictions. These accounts don’t carry over into the in-store transaction flow — requiring duplicate creation and generating friction across both channels. This signals a possible limitation in the payment gateway provider, Ecomitize.

The Risk of Rushing a Fix

I don't fix blindly. A rushed patch here could result in database conflict, double-account issues, or even transaction loss. Until the architecture and flow of these legacy systems are fully understood, no correction will be implemented.
Sometimes, precision matters more than speed.

What Comes Next – Seamless Account Flow Proposal

The current checkout path is under review. I'm investigating both backend behavior and front-facing UX to propose a seamless flow — possibly through a separate guest checkout route or enhanced authentication logic. This is not a quick fix. It’s a structural correction in the making.