Showcase works

Sheet Music Authority - Checkout

On the surface, SheetMusicAuthority.com was functional. Orders came through. Customers clicked. But deep in the checkout flow, a friction point was scattering sales. A required login barrier — poorly framed, unintuitive, and disconnected from the user’s intention — was quietly pushing visitors away….

Day Murray Music

Day Murray Music has curated sheet music and shaped music education for generations. But with growth came complexity — across teachers, customers, and locations. The digital systems needed refinement, without disturbing the legacy.

Sheet Music Authority - Recovery

For six weeks, SheetMusicAuthority.com disappeared from the internet. Emails failed. Orders froze. No warnings. No grace. Just silence. The domain was listed for sale, and customers vanished with it.

House Of Ledger - Case Study

What began as a name became a system. A persona became a platform. And a portfolio became a cathedral.